CHANGE UNIVERSE: Magazine Jewels
San Francisco | PhotographyMay 22, 2013

Heidi Lender’s World

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Heidi Lender once reported on the fashion universe for national magazines, writing features and styling photo shoots. With a BA in apparel and textiles from Cornell University, she covered style, design, food and travel from New York to Paris. A soulful search led her to India, where she lived part-time studying yoga, and subsequently taught in San Francisco in her own studio. In 2009, she finally found herself – behind the lens of her first digital SLR, and retired her pen and yoga professorship in favor of making pictures. Heidi is a member of the online collective, Six Shooters, and currently obsessed with instagram. She splits her time between Amagansett, NY and Garzon, Uruguay.

" I was in seventh grade in the 1970s when my mother went back to work. It was a traumatic event in my tween lifetime, returning from school to an empty house, my best friend suddenly absent with a plateful of priorities other than me. Mom played the roles of wife, mother, daughter, income-earner, independent-thinker, hostess, dinner-maker, family accountant, homework tutor and household organizer without a bat of her mascara’d eyelashes. Preoccupied with growing up, I was oblivious to this amazing juggling act. But from my adult woman perspective, it seems a heroic and near-impossible feat – not to mention a struggle. And, yet, mom did it in style. She never left the house without lipstick and liner, her hair teased and sprayed just so, and kept her standing appointment at the beauty parlor each Friday. My mother wasn’t perfect, but whether driving carpool, volunteering or planning trips, she played it all effortlessly, nary a complaint or sign of stress, and passed on her capabilities to me.

As I move through my own grown-up life with a mountain of responsibilities, I humbly nod to all the superwomen of the world, especially my mother, who amazingly do it all."

Heidi  Lender 's stunning work as a photographer can be seen in the  beautiful sequence in the gallery . Ironical, humorous we all understand it in every cell of our skin. Find the excellent captions below .

The Lover II  - The Yogui - The Handyman- The Laundress- The Travel Planner -The Provider -The cook- The LoverI-The Organizer

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