CHANGE UNIVERSE: Magazine Jewels
BeijingDecember 13, 2011

Valentine’s Dress of Roses

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BEIJING, Feb. 8 (Xinhuanet) -- Valentine's Day  round the corner , the much celebrated supermarket chain Asda has come up with an outfit to remember- a spectacular red strapless creation made from 1,725 roses after the company partnered with Mr Massie to inspire and remind people to treat their loved one on February 14.

The dress weighs just under two stone and is the creation of talented florist Joe Massie – three times winner of the RHS Chelsea Young Florist of the Year award.

The petals from 1,000 Naomi red roses cover the entire body, running down to the floor. Fifteen Carmen roses and 200chrysanthemums, decorated with gold-leaf, adorn the hip and skirt of the dress. Petals from 150 Purple Power roses, 75 gerberas and 300 carnations have been used on the hem. The entire look was completed with a pair of rose petal-covered stiletto shoes.

Inspired by the 110lb Stephane Rolland masterpiece modelled by Yasmin Le Bon at Paris Fashion Week earlier this year, the strapless, split-legged design weighs just under two stone. Mr Massie described the creation as a "big challenge and incredible experience". Watch the behind the scene video below!

"I wanted to embody everything a romantic bouquet of Valentine's Day flowers should be - classic, elegant and with a sexy twist," he said. "I'm so proud of what we have achieved with Asda's stunning flower range. I hope it inspires people to treat their loved ones with an extra special bunch of flowers this Valentine's Day."

According to reports, this Valentine's Day themed gown took approximately 160 hours to make. But  apparently the creative marketing strategy and efforts already worked . Seee below the images of a a young woman,  Yin Mi  dressed in a rose bridal gown in Guangzhou, capital of south China's Guangdong Province, Feb. 13, 2012.

Yin's boyfriend made the dress to propose to her at the Guangzhou Chime-Long Paradise where they first met each other three years ago.

Joelle's Tips:

The Source: Xinhuanet

Photos of Yin Mi :  Xinhua/Liu Dawei

The Florist: Joe Massie

The Flower Company: Asda Direct

The Couture Inspiration: Stephane Rolland

The Isnpiration Model: Yasmin Le Bon

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