Banana Republic, a subsidiary of Gap Inc., is strengthening its reputation as a premium lifestyle brand with the launch of BR Home, a line of exquisitely crafted home products designed by top artisans and craftspeople around the world. According to Banana Republic CEO Sandra Stangl, the expanded Home collection is central to the brand’s vision of becoming the premier lifestyle brand, positioning BR as an experiential and cultural cornerstone in customers’ lives. Banana Republic’s objective is to provide a destination for discovery, adventure, and imagination.
The BR Home line includes premium bedding, rugs, pillows, and décor, which are perfect for creating a sanctuary of comfort and style in customers’ homes. The brand remains committed to utilizing the highest-quality materials and natural fabrics, such as fine European linen, plush cotton cashmere, and organic cotton, while ensuring unparalleled craftsmanship.
As the brand claims to have traveled to every corner of the world, collaborating with masterful makers and artisans, Banana Republic is proud to offer these exclusive pieces to the place where customers’ journey begins anew each day. Head of Commerce & Experience for Banana Republic, Aaron Rose, said that self-expression and discovery are essential components of customers’ lives at home, work, and away. He believes that customers care deeply about great style, design, and quality in all aspects of their lives, and BR Home will be a central part of their personal lifestyle.
The BR Home collection is an extension of ART, Curated by Banana Republic, which debuted in the fall of last year. ART is a collection of exclusive works from artists and photographers.
Customers can find the BR Home collection online and in select stores in the United States. Prices range from $40 for washed cotton pillowcase sets to $7,550 for luxurious handwoven, oversized rugs made in the Atlas Mountains of Morocco.