CHANGE UNIVERSE: Magazine Jewels
Beijing | Ad campaignMay 14, 2012

The Rite of the Phoenix

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The Photographer : Chen ManShanghai Tang Spring/ Summer Ad Campaign presents The Rite Of The Phoenix, an inspiring tale of Re-birth.

This new campaign marks the second creative collaboration between Shanghai Tang and renowned photographer Chen Man with famous Lin Chiling and Hu Bing.

Shot by renowned photographer, Chen Man, Winter 2011 ad campaign  has been an artistic expression of the rapidly changing economic, social and cultural Chinese landscape in a series of beautiful images. A visual re-discovery of modern Chinese aesthetics as we followed Chinese  the same celebrities Bing and Chiling, as a sophisticated couple exploring the enchanting juxtapositions of ancient and modern day Beijing.

Through these series of powerful, evocative images, Shanghai Tang campaigns capture the undying spirit, charm, and economic might of China, a culture that constantly re-invents itself with captivating results.

On this link,  watch an interesting interview of photographer Chen Man in Chinese with subtitles in French!

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The fashion Brand: Shanghai Tang

The Photographer : Chen Man

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