CHANGE UNIVERSE: Magazine Jewels
FlorenceMay 3, 2013

The New Pucci Book Wow!

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Emilio Pucci (1914-1992) had a passion for women, a visionary sense of style, and an eye for color and design. With these talents he created a fashion house unlike any other. By the early ’50s his boutique on the isle of Capri was catering to wealthy sophisticates, heiresses and movie stars buying his “Capri pants”, silk scarves and lightweight separates. By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses, and by the mid-60s the label was synonymous with the gilded lifestyle of an international jetset. Today, the house remains as vibrant as ever–Victoria Beckham, Elizabeth Hurley, and Kylie Minogue are adherents–and recently celebrated its 60th anniversary.

Featuring hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation, this XL tome captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman’s text places Emilio’s achievements in the context of fashion history, and provides insight into the remarkable Pucci dynasty.

Limited edition of 10.000 copies; each unique copy is bound with one of a selection of recent print fabrics from the Pucci collection.

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