I am proud to present Joelle Jewels, my fine jewelry collection. These pieces represent my connection with the world of travel, where nature in its purest form of energy, and ultimate degree of, rare beauty.

 

Daughter of a Belgian diamond dealer, I spent the early years of my childhood in Africa at the foot of the diamond mines. Later I returned to the city of my birth, Milan. I absorbed from my mother, an interior designer at the time, the refined aesthetic of Milanese elegance blended with the Italian excellence of craftsmanship in jewelry, furniture and fashion.

 

Joelle Jewels maintains the highest standards of precision and unique tradition made famous by my father’s ateliers in Switzerland. His attuned expertise allowed him to assess and purchase an important stone via phone in a few minutes while reading a GIA report talking to close personal contacts, the best international trade partners in the industry whether from Antwerp, Tokyo, New York, Hong Kong, or Tel aviv. He was able to do this particularly because he had specialized in the premier segment of the industry.

 

A close and trusting collaboration with wealthy family bankers encouraged my parents to jointly launch in the 70’s a superb high end jewelry collection which they sold privately to a highly sophisticated clientele comprised of personal clients, well-heeled friends and a political attaches on the Paris-London-Middle East circuit where dollars and oil were essentially as one.

 

The collections featured rare gens and diamonds sourced primarily in Thailand and Africa. Over the years, my passion for jewelry and my life became one. I was not yet 19 when my first Val Cleef & Arpels diamond parure was placed around my neck and I was a bit embarrassed wearing a 7 karat marquise diamond ring on the left fourth finger as I thought it was too big for me at such a young age.

Throughout the years, I traveled constantly to distant lands where my parents and many others could not have had easy access at that time. I visited Barma where I stayed in monasteries with monks. In Sri Lanka and Cambodia, I rode elephants. In Colombia I sailed the wild sea. In Russia I enjoyed the Tzars’ and the world’s finest art. In India, I discovered the luxury of a Maharani lifestyle. I drank tea in a ceremony in Japan.

 

Finally, I moved to Brazil where I lived for 26 years, fortunate enough to immerse myself in the Amazonian rain forest vibration, the local culture, and its charming, lovely people. I could not be more thrilled as I have been able to gather my life’s best gifts into this brand new dual collection.

 

After all, a diamond, a sapphire, a ruby or an emerald provide everlasting value, and in these jewels, now your jewels, because you are a gem, I have the privilege of creating a classic, timeless design along with the daily opportunity to bring you the vibrant energy of water, the powerful magnetism of earth, the vitality of fresh morning air, the depth of ancient color crimson intensity, the mystical devotion to life and the appreciation of perfection within it’s natural imperfection: but most of all.. everlasting youth.

 

– Joelle