24 hours in Forte dei Marmi

by Joelle

24 hours in Forte dei Marmi24 hours in Forte dei Marmi24 hours in Forte dei Marmi24 hours in Forte dei Marmi24 hours in Forte dei Marmi24 hours in Forte dei Marmi24 hours in Forte dei Marmi24 hours in Forte dei Marmi24 hours in Forte dei Marmi24 hours in Forte dei Marmi24 hours in Forte dei Marmi24 hours in Forte dei Marmi24 hours in Forte dei Marmi

Every summer, from mid-June until September, my family and I lived in Forte dei Marmia charming little town by the Tyrrhenian Sea in the province of Lucca. The town was so-named for its rare and precious marble varieties, primarily the renowned Carrara. In the 19th century, Forte dei Marmi had been the favored residence for wealthy families from Tuscany and Northern Italy. Among the first to claim the town as home were Fiat mogul Agnelli, British writer Aldus Huxley, Thomas Mann, Queen Paula of Belgium, film director Luchino Visconti, and later, famed tenor Andrea Boccelli and fashion designer Giorgio Armani. The town, known also for its fragrant pine trees and sandy beach, remains a popular destination for businessmen, managers, politicians, showmen, movie stars and sport celebrities. Many members of my family still spend their summers there and wouldn’t exchange its quiet yet trendy VIP atmosphere,  street market and the sparkling nightlife for any other of the world’s fabulous escapes.Explore this jewel  little town in 24 hours with the curation of my cousin Daniela Sasson and then continue driving South.

12:30 pm- Check in

  • Grand hotel Imperiale *****Enjoy the town shopping scene, restaurants and cafes while being nestled in pine woods piazza
  • The Principe Hotel  ***** For indulging in luxury on a 400 m2 oasis spa and the most wonderfully designed suites and rooms
  • Uma hotel ****.For an affordable rate   This modern  hotel is surrounded by areas dedicated to relaxation and sport including two clay tennis courts, an outdoor semi olympic swimming pool sunbathing loungers and umbrellas. overlooking the Apuan Alps. Bikes rentals available at the hotel entrance door. Great for families with small children.

 3:00 pm- Late Lunch Da Orlando $$

Ride with your bike for a delicious informal dinner  Da Orlando , where, resting on wood benches under the shade of tall pine trees will  savored the delicious  home made oven baked focaccies andwiches served hot with a choice of melted cheese, tomatoes and basil, or, my favorite, onions and wild mushrooms. Don’t have to tell you about their hors contour Crostata di Frutti di Bosco a fresh fruit custard.

4:00 pm :  Ride your bike and head to town with your  bike amidst the penetrating scent of blooming white Jasmine  drifting on silent villas fences beneath a star-filled sky. Inebriated by the sweet aroma of the and the soothing chirp of crickets you will reach in a 15 minutes ride.

4: 15 pm-  Shop til’ you drop: Forte dei Marmi  shopping area  partly pedestrian and bicycle, is concentrated between Piazza Garibaldi, Via Roma, Via Mazzini and Piazza Dante. Here you can shop from clothing to crafts, from food to jewelry and design furnishings. In the hot summer days this outdoor mall welcomes especially celebrities, russian and arab tycoons and many curious tourists peering inside the expensive windows.  The main avenues collect established brands from Italy and abroad- Prada, Tod’s, Versace, Armani, Dolce & Gabbana, Moncler, Scervino, Cavalli, Fiacchini, Volponi ,  Louis Vuitton, Rolex and Philippe Plein but in my opinion what truly is unique of this cute little town town  are the small fashion boutiques and rare ateliers located on the side streets.

Check below my favorites instagram accounts. (Websites too)

  • Fiacchini – Fashion forward multi-brand shops.
  • Dada – Restaurant Maito concept boutique Forte dei marmi style.
  • Glamour in rose : Bohemian clothing and accessories in pastel glitters and sequins mostly all artisan made.
  • Colibri : Hand made chic beachwear and kaftans.
  • Giovanni del forte: Maestro Giovanni Lenzoni will create in a few minutes your customer make  Zoccoli (Clogs)
  • Francini : will make your beach embroidered and appliqué set of towels  for the sun beds and household linens.
  • Angela Caputi : This Florentine artisan’s shop is one of a kind. Extraordinary variety of colorful , tasteful or make-a-statement custom jewelry, reasonably priced.
  • Cassetti :  Love very much these Italian-style design jewelry . Some gifts and  homeware , silver and watches.
  • Bartorelli : Classic jewelry but mostly luxury watches.
  • Morini : Important jewels in colored diamonds, sapphires and rubies and of course… watches..
  • Sergio Capone: They are the official retailers of Pomellato and some branded watches.
  • Fedeli : In love with the colorful Italian style bathing suits, cashmeres and clothing lines for men and women.
  • Borrelli’s: This Neapolitan traditional tailors produce impeccable men shirts and suits since 1950.
  • Fate Folletti: Italians are known to be the biggest spenders on children clothing. This  cute boutique is a true fairy-tale example.

7:00 pm- Aperitivo at the Capannina di Franceschi $$$$

La Capannina translates as “little hut” has been a famous hang-out and dance venue –Over the years it became a noted entertainment venue and musical greats such as Edith Piaf, James Brown, Grace Jones and Gloria Gaynor have all performed here. Have a Negroni and olive verdi while watching the sunset

9:00 pm-Dinner at Twiga  $$$$

If you want to watch  the most beautiful crowd in town dine a Japanese fusion  Sumosan at this beach club, one of the most expensive of Versilia.  Like the young VIP crowd from Rome, Florence and Milan,  wear a combination of sequins and sneakers and  a serious suntan. You will be dining and dancing  at the sound of the most acclaimed International DJS under the stars.

Wednesday 7.00 amMarket Day. Market of Forte  in Piazza Marconi . This is not like any town market, there is in fact only quality goods, clothes and accessories of the best fashion brands. Also the prices are much lower than nearby boutiques. The banks that expose the goods are placed all around the square shaded by large pines up to 14 hour.

 9.30 am Breakfast at Caffe Principe in via Giosue Carducci, 2 . Order Choccolate hot  Bomoboloni , cappuccino and  a freshly squeezed spremuta di pompelmo. The Traditional cafe , the oldest in town,  is located on a strategic spot. Watch Italian women in Ocean eyewear and  hand made sandals ride bikes their lates embroidered straw baskets filled with last minute errands , such as warm and by the dozen Focaccine da Vale,( a sort of small salted focaccia breads),  organic Tahitian sun lotion and the latest issue of Grazia magazine .

10.30  am/ 1.30 pm:  Vitamin Sea 

Forte dei Marmi  beach is bathing establishments called bagno or bagni – They are very well equipped with cabins/ changing rooms and lettini, sun-beds and tendoni, tents . Depending on the distance from the sea, the price per day can vary from $50 to $300 euros per day per person.Before trading Versilia with the French Cote d’Azure my parents , like most Forte dei Marmini rented the tent with cabin  for the whole season to keep  our toys, beach towels, flip-flops  and bathing suits hassle-free safe and well taken care of.  In Forte dei Marmi,  your bagno , restaurants  and often swimming pool attached  defines you and your tribe and it’s a secondary home before you cool off in the afternoon  at your hotel or rented villa amid forests of pine trees.

Bagno Maito : Excellent restaurant renowned for  theirTuscan specialities . Order Penne alla  Maito in a Vodka creamy tomato sauce and basil.

Da Bruno : Winner of  Monocle Restaurants Awards 2015 , this beach restaurant is one of my favorites.

Bagno America: Trendy crowd from Rome, Florence and Milan. Book your table al fresco feet on the sand with Marcella. Only open for lunch.

Bagno Piero : One of the only establishments with a chic swimming pool. Have lunch on the only table placed on the small dune

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

You may also like